Devlog Marketing 7#
Social Media Marketing
Social media marketing in its simplest form is using social media applications to help promote your product on social media platforms, not to be confused with Web marketing, which is a broader range of marketing. Social media marketing is a more specific form of marketing.
I will give three examples of this, one of them being a form of Social media marketing. That being, Viral Marketing.
Viral Marketing
[Sociality.io Blog.] Viral Marketing is a form of social media marketing that can be aimed for, but is not a guarantee to work, Viral Marketing is when you make a promotional video, image tweet etc, that instantly becomes a hit and gets shared on social media to countless others worldwide, the downside of this is that it could just as easily no become a hit and not get the desired effect. It can also be the exact opposite effect, of being shared around for the completely wrong reason, shared for being funny for example, instead of getting people interested in the product it meant to promote. [Sociality.io Blog.]
Discord
Discord is another resource that can be used for social media marketing, it allows developers to have a platform where they can invite people to the community of their making, this has a number of benefits, leaving a general text chat allows the developers to see the feedback and discussions on their game from a multitude of viewpoints, it also gives them a place to announce developments to the game, announce updates, show case gameplay and trailers, and allows them to constantly grow the public's interest in their product by showing their activity.
Twitter is another resource that can be utilized in a social media marketing plan, unlike using discord, twitter allows a lighter approach to social media marketing, and, to the users benefit, allows them to catch up on information posted by the team in a simpler format, and gives the developing team an easier time on giving out information, seeing that on a discord channel, they have the option on how much they engage with the community, but it's also expected of them. With twitter, the devs are only required to post information on a regular basis, and the followers of their twitter will be majority be valued by the number of followers on their twitter is, and possibly on what they say.
Sociality.io Blog. 2021. What is Social Media Viral Marketing? - Sociality.io Blog. [online] Available at: <https: sociality.io="" blog="" social-media-viral-marketing=""> [Accessed 27 March 2021]. </https:>